YOUR STYLE DESTINATION THE BOUTIQUE HUB

There is a certain charm about shopping at a boutique. No two are the same, and something about the unique, alluring ambiance of each store and its styles draws people in and leaves them feeling chic, exclusive and confident with their finds. As boutique popularity grows along with the surge in online retail, shoppers are looking for their favorite boutiques online to continue to turn heads and be asked ‘where did you get that?’

I’ve had small businesses or been involved in small businesses for as long as I can remember, some of them you’ve even seen on this site. Over the years, I’ve worked with a number of boutique owners and the question is always the same, “how do I get more people in through my doors?”  It’s a vicious cycle, while they are passionate about what they do and they will do anything to get the word out, they don’t have the money to pay for expensive advertising, which means they don’t get the sales volume to be able to afford better advertising. So as a store owner, what do you do? I believe that Ashley Alderson, founder of The Boutique Hub, stumbled upon a great solution driven out of her own needs. She has created one place where you can shop in boutiques from around the world, without having to leave the comfort of your home or spending tons of time scrolling through endless google results. As a store owner, the benefits are numerous as this isn’t just another platform. Alderson and her team are there to help you succeed by promoting you across their social media channels, specially designed to make you be seen and heard.

Consumers are done with the one-style-fits-all shopping scene. The new age of fashion we are entering into is about standing out, embracing individuality and finding budget-friendly wardrobe pieces that are unlikely to be spotted anywhere else. To fulfill this revolutionary need, shoppers of all fashion comfort levels are increasingly turning to exclusive, niche-centric stores. As a platform unlike any other, The Boutique Hub allows small town boutiques to be accessible on a worldwide platform.

I’ve been discovering The Boutique Hub for the past couple of weeks and you know that saying, “it’s a match made in heaven,” well I think I’ve just found mine in this site. Let me begin by saying that, gulp, I’m not a huge online shopper or at least I never used to be.  Then I moved to Europe and realized that everyone is doing it! So I finally jumped on the bandwagon and guess what? It’s fabulous, easy and it works. The only thing is that sometimes I find myself bookmarking a thousand different pages and then I forget what I was looking for. Also, I don’t necessarily have the time to google products and then spend hours looking for something specific. The Boutique Hub acts like one giant global shopping site. I can sort the myriad of stores by their specialties, their styles and even their locations. Plus, unlike when I’m on the giant eCommerce super-sites, here I get to know the shops and keep the boutique experience.

Our goal is simple: to make finding boutiques easy for shoppers and finding new shoppers easy for boutiques. We are matchmakers

When I found this site, I felt like I could finally get my shopping done easily and enjoyably in one place. They’ve truly positioned themselves as the leading matchmakers between consumers and retailers in online shopping.

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