I’m always on the lookout for interesting brands and if they are socially conscious then so much the better. When I saw the opportunity to discover more about Sonas Denim from BrandBacker, I jumped on the chance to take a closer look at their products. What I found was a thriving brand that also donates a portion of their profits to animal welfare.
I really love a good story and this one does not disappoint. Although the jeans have a bit of a vintage feel their story starts only 12 years ago. The founder Gery Kelly bought a pair of vintage pants that he wore to The Burning Man and then to every other similar festival around. When his pants finally fell apart, he didn’t let that stop him and decided to make his own from patches of denim.
What you see is the result of a lot of hard work and of course a little bit of luck. In the end, with a lot of perseverance, a new brand was born. I find the texture of the jeans very intriguing; it adds a touch of interest when you’re wearing them. Also, since each pair is made with over 50 individual pieces of denim, you’re also wearing a pair of pants with a great story.
As a bonus, Sonas Denim is offering all of you a 20% discount when you enter the code: love2013.
This is a brand that was: ‘Inspired in the desert, born in the Bay, made with a little luck of the Irish in California.’
*Sponsored Post*
25 Comments
I love the leather pants! Are they repurposed as well?
As far as I know everything is!
Nice introduction to the brand, I wholly support the idea!
FF
Sounds like a lovely brand – I like that they donate to help animals too 🙂
Away From Blue
Wow! What a great idea it is and I love the story behind it.
Hugs and kisses from miss jHENZ http://jeniferbalatico.blogspot.com/
Great post. Love the styling.
If you get a sec, please check out my latest post ‘Springtime Coral’.
Hope you had a great weekend.
Sofia
stylishlyinlove.blogspot.com
super trousers! especially the leather ones! xxx
Like you said patches of denim .. rock!
http://catswalldrobe.blogspot.gr/
Sonas Denim is a great brand I´ve gotten to know too 🙂 xoxo KJ
http://kjandersen.wordpress.com/
Love the pants… thanks for sharing..I didn’t know the brand… and the story 🙂
xxx
Nina
http://trendsurvivor.com/
What’s up with the christian symbolism in that last picture (fish on belt)? Didn’t see anything in the website’s “about us”, but it’s kind of weird to have such heavy religious imagery in a denim ad – I would think they’d want to keep religion out of jeans!
Love love the leather pants!!!!
http://jezzdallasmakeup.blogspot.com/
Love those black leather leggings!
Hope
hchdesigns.blogspot.com
I love those black leather leggings! Will have to check this brand out. I found you at Wendy’s Lookbook. Please stop by my site at http://mamainheels.com/2013/04/08/giveaway-signature-henri-bracelet-seen-on-celebrities/ when you have some time. I’m giving away a signature bracelet seen on celebrities by Henri Lou.
xo,
Janise
http://MamaInHeels.com
I in love with black leather pants!! Thanks for share the info!
xoxo
Lady Trends
Oooh! thar lovely oxfords are awesome!!! I love it!!
xoxo
Lady Trends
http://myladytrends.blogspot.com.es/
great discount xx
http://www.vicariousLA.com
How fun! What a great idea.
Of course I love the leather too!
x Kirsty
Love, love them!!!!
http://www.friendsarefashion.blogspot.com
Never heard of them before, but I will check out their site. Love the vintage look of the jeans and that they support animal welfare.
My favorite are the white denim ones!! Love the patchwork.
-V
http://stylishlyme.com/
I can’t figure out if I love patchwork denim or hate it. I think it depends on how you wear it! Love these posts, makes me love it. 🙂 Thanks girl!
Xoxo Sara
http://sararash.wordpress.com
They look great. I would like to try them on.
Best Regards
Miss Margaret Cruzemark
http://margaretcruzemark.blogspot.com/
this type of patchwork is trending now
My Wild Mess
Follow my wild mess on Bloglovin
I really like this look – and I love that they support animals.
♥ xoxo Cori
http://www.purecanesugarfashion.wordpress.com
Love patch denim, I am looking to add some patch denim short to my summer collection.
Coocoo4coco.blogspot.com