I’m always on the lookout for interesting brands and if they are socially conscious then so much the better. When I saw the opportunity to discover more about Sonas Denim from BrandBacker, I jumped on the chance to take a closer look at their products. What I found was a thriving brand that also donates a portion of their profits to animal welfare.
I really love a good story and this one does not disappoint. Although the jeans have a bit of a vintage feel their story starts only 12 years ago. The founder Gery Kelly bought a pair of vintage pants that he wore to The Burning Man and then to every other similar festival around. When his pants finally fell apart, he didn’t let that stop him and decided to make his own from patches of denim.
What you see is the result of a lot of hard work and of course a little bit of luck. In the end, with a lot of perseverance, a new brand was born. I find the texture of the jeans very intriguing; it adds a touch of interest when you’re wearing them. Also, since each pair is made with over 50 individual pieces of denim, you’re also wearing a pair of pants with a great story.
As a bonus, Sonas Denim is offering all of you a 20% discount when you enter the code: love2013.
This is a brand that was: ‘Inspired in the desert, born in the Bay, made with a little luck of the Irish in California.’